Wednesday, June 29, 2011
OUTSPOKEN PUNK
Saturday, June 04, 2011
(Guest Post) Devil's Advocate: Looking at DC by way of WWE
It seems the fallout from DC's Flashpoint announcements has been fully felt by now. Among other things, their decision to reset all titles from zero has probably upset fans the most. All of a sudden, DC's rich superhero lore has been set aside to start over anew. Hardcore fans are complaining left and right, with many threatening and going through with cancelling their subscriptions. Stupid move all around, right? Not necessarily.
Let me play devil's advocate for a minute and say that hardcore fans, for any hobby, are just plain hard to please. You do the same thing they liked before over and over again, they hate it too. You try anything new, they hate it. You take away the new thing they liked after they'd gotten used to it, and they will hate that too. Customer retention is important, but it does reach a point where it's no longer worth the effort, at least to try to keep everyone happy.
To make an analogy out of left field, let's switch hobbies and take a look at the state of pro wrestling, particularly the WWE. It's easy to scoff at pro wrestling as a fake sport, but it has a rich history in the world of entertainment, affecting the fields of live events, cable television, and just the way sports has been portrayed in the mainstream.
And the WWE are pioneers in entertainment, from helping launch closed-circuit television with Wrestling Classic/Wrestlemania I, Monday Night Raw, outdoor events in Caesar's Palace, etc. And WWE seemingly reached its peak creatively and financially during the Attitude/Monday Night Wars era, between 1996-1999. Post Monday Night Wars, WWE slowly lost their biggest draws (Steve Austin, The Rock, Mankind) to injuries, retirements, and career shifts.
I would argue that at this point WWE was in a similar situation to where DC had been for a few years now. Like DC, WWE would ocassionally come up with a few pearls, but the comparisons to the more succesful era would linger and hurt them. Are they trying hard enough with the storylines? Are the wrestlers they're using likable enough? Why is this really talented technical workhorse not making them money if fans like him/her so much? And so on.
Essentially, they are stuck in a situation where they're damned if they do and damned if they don't. How can they please this or that fan if they aren't being given a fair shake? In the WWE, this question would be: Is it fair to condemn every little John Cena promo as inferior to the Rock? In DC, this would translate to: Is it fair to damn every Grant Morrison/Warren Ellis work as derivative of Alan Moore's?
But, see, DC and WWE may have found themselves an out: newer fans. Not only do newer fans not have these preestablished biases older, more hardcore fans may have, they may have more purchasing power, and are more important to the future of the company. They may lose a huger, more established fanbase in the short term, and lose money in that target shift, but it would pay off in the long term. They also see this as starting with a clean slate, literally starting storylines from scratch wihtout worrying about preestablished histories.
Of course, this analogy is imperfect, especially as DC's actions seem reactionary to the success of their great competitor Marvel. Another fault with this comparison is that unlike DC, WWE's shift from hardcore to casual young fan was more gradual and subtle. Some argue Vince McMahon Jr. splitting from the NWA and pro wrestling's terriories model, to usher in the Rock N' Wrestling Connection was the impetus of his break from hardcore fans.
Still, some parts of this analogy should ring true to anyone who was a wrestling and comic book fan throughout the '90s. The Death and Return of Superman was immensely popular, but left a bitter aftertaste that some fans still haven't forgiven DC for. Likewise, the push of HHH into a solid, if uncharismatic, 13 time World Champion, was both lauded and condemned by fans through the years. Some say he deserves credit for all the hard work he puts in, others point at his inability to draw like his predecessors and how he has undue influence over his career in his capacity as an executive senior advisor.
Where is the WWE now? In recent years, they had slowly but surely conquered the world of social media, topping searches in Yahoo Video and succesfully launching their own social network, the WWE Universe. Furthermore, Wrestlemania 27 topped the 1 million buyrate they had predicted, thanks to the involvement of crossover draws like The Rock, Steve Austin and Snooki. Although some people may still criticize how they did this or got that, they met their goals and they're definitely making money.
Where will DC Comics be next year, or in ten years time? Hard to tell, but if they play their cards right, even without the hardcore fanbase backing them up, they may do pretty good for themselves.
Thursday, May 26, 2011
Snippets of Greatness: Remembering The Macho Man Randy Savage
Tuesday, May 10, 2011
THE CASE FOR CAPTAIN CHARISMA
Monday, May 09, 2011
MY MAP
The renaissance of The Top Turnbuckle fittingly came on Easter Sunday. Nice, Hub Pacheco.
Hub Pacheco was so shocked by Edge’s retirement that he had to dig The Top Turnbuckle out of the rubble to properly air his endearing remarks for Adam Copeland. But it set up this match result that prompted me to bring out my map.
I have been through questionable pinfalls. Although these decisions were against my personal logic, I knew they were in the best interests of WWE. This past Smackdown!, Christian lost his World Heavyweight Championship to Randy Orton. I do not understand. It took Christian 17 years to win it all, but just 2 days to savor it all. Eight years of experience in continuously following WWE is still not enough for me to decode some of their profound decisions.
Christian: 17 years to win it all, 2 days to savor it all.
There is no point in getting upset or angry with this title change. The problem lies in transparency. However, we cannot expect WWE to explain to their “Universe” the real reasons behind Orton’s victory. Remember, as far as I can see it, WWE Superstars are no different from TV drama or comedy characters. When they are scripted to do this and do that, however irrational or illogical it maybe, they are still bound to do what is asked of them. The TV audience’s role is to watch these shows for personal entertainment and nothing more. But to the point of saying what should be done or what shouldn’t be done is simply left to the scriptwriter and in essence, to the producer and whoever the boss is overseeing the show. If they want to screw the audience by going against unconventional wisdom, then so be it. TV show series have come and go throughout history, and yet RAW and Smackdown!, despite the controversies, still stand firm as weekly staples on television.
WWE is a business. It exists to make profit. I am not sure if its goal is to preserve and showcase professional wrestling, but then again, in doing so, the money has to be there continuously rolling. If it is a business decision to have Orton as the champion now, then who am I to question the WWE boss? I have tried playing the General Manager Mode on Smackdown vs. Raw and I know how hard it is to achieve high ratings, and at the same time, keep my favorite wrestlers winning. At some points, I had to let my favorite wrestler lose just to maintain that high rating. It doesn’t mean my fave has to be a face; he/she can also be a heel. I have my personal liking, but my rating liking will say differently. In the end, more might mean less, and of course, vice versa.
The key is to suspend judgment until it is the right time to do so. This development on Smackdown has proved to be another situation wherein we must be open-minded. Not everything that appears on the map is what it really appears to be.
Tuesday, April 26, 2011
THANK YOU, EDGE!
The Driver Seat
by Hub Pacheco
"The MRI showed that I have to retire," revealed Edge in the April 11 edition of RAW, less than a week after WrestleMania 27.
Edge's sudden retirement came off as a bigger shock to the Internet Wrestling Community (IWC) than The Rock's run in with John Cena and The Miz at the WrestleMania 27 main event.
There were hints of Edge retiring soon but for him to announce it abruptly, especially after a tough title defense at WrestleMania, it's too much of a shock for me. I still haven't gotten over Shawn Michaels' retirement speech the RAW after WrestleMania 26. If you look at the speeches Edge made in both RAW and SmackDown!, you could really see the sincerity in his eyes. His smile, his thank-yous to various peeps - it was genuine. People in general dismiss pro wrestling as fake or staged, but seeing his demeanor in his last week on TV, you can't get any more real than that, man. That was from the heart.
Respect, Edge said, is the most important thing he can take away from this tragedy. And I agree. On February 2006 when RAW held two shows here in Manila, Edge was then the WWE Champion. And honestly, I wasn't convinced of Edge as a world champion, the world champion at that. You see, he had just cashed in his Money-in-the-Bank briefcase and took the title from John Cena a month ago on New Year's Revolution. Hey, I'm no Cena fan, too, but I felt Edge hadn't proven himself yet. He wasn't main event material for me. I guess the same holds true for other midcarders suddenly pushed to the top.
Oddly enough, a few world championships later, Edge grew into it for me. From the Edge-Lita teamup to team Rated-RKO with Randy Orton to the Edge-Vickie Guerrero-La Familia-Edgeheads to his surprise return at the 2010 Royal Rumble, he solidified his character of The Rated-R Superstar and The Ultimate Opportunist.
It was fortunate that Edge ended his career as a face, although his retirement speech would've been more interesting to formulate had he been a heel. But hey, there are a lot of WWE greats who had a bad sendoff when they retired (Stone Cold Steve Austin, Bret Hart). How many wrestlers can say they had two retirement speeches and retired as the reigning World Heavyweight Champion? So it's still a blessing even if we will never see that Edge-Christian feud we all have been waiting for since Christian came back to the WWE in 2009. Much like Rey Mysterio when Eddie Guerrero suddenly passed away late 2005, Christian now has the unenviable but well deserved chance of carrying Edge's momentum as Captain Charisma is currently in line for a World Heavyweight Championship match at Extreme Rules this Sunday.
I can say the same about The Miz, too, but that's a another topic altogether. I won't delve deeper into Edge's main event status because I think other IWC bloggers can say it better than I can. Hey, Edge's career wasn't all roses and cherries. He had his fair share of controversy (Lita/Matt Hardy, steroids), but he (pun intended) speared his way though all that and achieved more than anyone else in recent memory. Check the T-shirt to see what I mean.
As briefly as he said it in his speech, thank you, thank you very much, Adam Copeland.